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Conjoint Analysis / Stated Preference... Marketing effectiveness review and optimization... Opinion Polls / Attitudinal Surveys... Large-Scale Household Surveys... Employee surveys & staff sessions... BROCHURE PUBLICATIONS
Sales Promotion Tools in Retail Sector in Hong Kong and Beijing LEAFLETS Retail Advisory & Consulting (中文) Retail Advisory & Consulting Credentials Retail Advisory & Consulting Credentials (中文) Leisure, Entertainment and Tourism Research and Consulting for Travel Agency QUICKbus™
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MARKETING AND SOCIAL RESEARCH MVA BMSR has a toolbox of dedicated methodologies in marketing and social research that are proven effective in addressing all sorts of research issues and scenarios – whether your needs are market-oriented (marketing effectiveness review), customer-driven (customer satisfaction measurement), operation-related (mystery shoppers), or even stemming from in-house requirements (employee surveys).
All these toolkits are an integral part of MVA BMSR’s analytical and consulting framework.
.‘The collection of (statistically) large samples of quantitative data and usually some form of statistical analysis. Quantitative research is often used to substantiate the findings from qualitative research.’(www.esomar.org) MVA's Expertise: In Hong Kong, the BMSR Group has undertaken a wide range of quantitative research and household surveys for both the private and the public sectors. The types of quantitative research techniques that MVA excels at include:
Besides the techniques, the BMSR Group will launch a tool called QUICKbus ™ in the 3rd quarter of 2008 – an omnibus that regularly (monthly) conducts phone interviews with a representation sample base of residential respondents on-demand. Clients, also known as “riders’, of the QUICKbus ™ will enjoy the speedy and high quality survey services on a whole host of different issues and topics that are of interests to themselves. More information on scheduling and costing will be available in the near future. If you have any enquiry regarding QUICKbus ™, please contact derek.ng@mvaasia.com.
According to the European Society of Market Researchers (ESOMAR), qualitative research is defined as ‘the use of unstructured exploratory techniques (such as group discussions and in-depth interviews) that are based on statistically small samples in order to understand a problem further.’ (www.esomar.org) MVA's Expertise: At BMSR, our seasoned professional researchers have extensive experiences in focus group moderations and in-depth interviews. Our qualitative research credentials encompass projects commissioned by clients from the public as well as the private sectors.
Some techniques in Qualitative Research:
When do you use qualitative research?
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