Service Priority Index...

ServQual ™...

Conjoint Analysis / Stated Preference...

Marketing effectiveness review and optimization...

Focus group discussion...

Mystery Shopping or Visits...

In-depth interviews...

Observation Study...

Opinion Polls / Attitudinal Surveys...

Large-Scale Household Surveys...

Employee surveys & staff sessions...

BROCHURE

Market and Social Research > Obervation Study

Obervation Study

• There are 2 main types of observation research: Accompanied Shopping and Live-In Observation
• In Accompanied Shopping, the trained researcher shops along with the qualified respondent (one-on-one, with consent of course), asking questions as needed and mainly observing. This kind of research seeks to understand the ACTUAL shopping behavior of selected group of consumers at shops.
• Clients sponsoring accompanied shopping are usually FMCGs, retail operators, and service providers.
• In Live-in research, the professionally trained researcher will ‘live in’ the actual consumer’s home for prescribed period of time (of course at the consent of the consumer). Like in accompanied shopping, this is a first-hand observation of how the consumer CONSUMES the products he/she purchases from the shop.
• Live-in research is an option for new product launch testing – to gauge immediate and first-hand feedback from consumers

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