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Opinion Polls / Attitudinal Surveys...

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Market and Social Research > Opinion Polls / Attitudinal Surveys

Opinion Polls / Attitudinal Surveys

• Opinion polls and attitudinal surveys are always considered a social and political thermometer or barometer measuring the ‘temperature’ of social sentiments towards public issues and the ‘pressure’ on public institutions towards certain policies that would affect day-to-day livelihoods of the masses.
• Some of these opinion polls are often sponsored by reputable media (electronic and print), political parties, and social and political lobbying entities in an attempt to measure public sentiments from a non-biased perspective.
• Given the nature of most of the breaking topics involved in such opinion polls and attitudinal surveys, ‘timely’ and reliable data collection and processing procedures are of paramount importance. An efficient CATI operation team, coupled with meticulous data verification and analysis mechanism, would be the critical success factors for any opinion polls and attitudinal surveys.

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