BROCHURE

The Business, Market and Social Research team is a full-service consulting and research unit of the MVA Group in Asia, with total solutions for focused business consulting and marketing/social research initiatives from the private and the public sectors.

Whether your consulting or research need is of a macro or a micro nature, the BMSR team is flexible yet organized and systematic in serving your agenda. From project inception, logistics planning, data collection in fieldwork, to data analysis and reporting, we have a constantly expanding portfolio of consulting and research solutions that could address a host of various business, marketing and social research scenarios.

MVA’s BMSR Group is one of the very few survey and research companies in Hong Kong that have the capability to satisfactorily conduct large-scale fieldwork (with sample size of over 3,000 completed interviews, up to as many as 30,000 for a single project!) for data collection in survey and research projects – whether it is telephone surveys, on-location questionnaire administration, road traffic and pedestrian counts monitoring, web-based/online surveys, or the ever challenging household interview surveys.

The dedicated MVA Fieldwork Resource Centre, located in the heart of Wan Chai and just a stone’s throw away from MVA’s Asia headquarters in China Resources Building along Gloucester Road, houses a call centre (with a modern Computer-Aided Telephone Interviewing system) with capability to run out-bound phone interviews and handle in-bound enquiries for any survey and research projects. A maximum of 25 call booths are available. It also has the facility to conduct briefings and debriefing among fieldwork staff.

OUR CONSULTING PRODUCTS & SERVICES

Our strengths and expertise are illustrated by the following selection of MVA’s experience in Focused Business Consulting, and Market & Social Research.